Grant Thornton Public Sector was creating a podcast to discuss current and future events in government. They had the talent, they had the topics, but they needed a visual identity to stand out in a pool of government podcasts.

Process

This was not your regular government podcast. This was a fun and edgy take on government with real discussions and exciting guests. They needed a brand that represented that edge.

We collaborated with the team with everything from the FedHeads’ name and visual identity to the digital campaign design and creation. We even developed the studio where it was recorded. See it in action here on LinkedIn!

Results

In nearly two years of airtime, FedHeads became a 5-star podcast with repeat listeners and guests. They also held live events at SXSW and some of the biggest annual government conferences. The visual identity was a great part of all of this.

Project Components

• Creative Direction
• Visual Identity + Branding
• Illustration + Design
• Digital Campaign Management