Three improv teams united to put on a free show every Wednesday night. As their creativity flowed on stage, their digital promotions flowed online.

Process

These troupes curated bi-weekly shows by bringing together local D.C. Comics, including stand-ups and improv teams from all walks of life and all stages of their craft. They desired a playful brand that would attract comedy lovers. Their approach was to have walk-ins stop in after seeing the large banners outside the venue’s window, and to raise interest through paid social media ads.

Results

The show was such a vibe and ran in person for a year before moving to a virtual setting. It filled the venue with comedy fans and earned the establishment significant revenue.

Project Components

• Creative Direction
• Branding and Design
• Environmental Design
• Digital Campaign
• Promotional Items