Grant Thornton Public Sector Banner Ads

Campaign Ad Design

Process

This assignment promoted Grant Thornton’s Public Sector Practice. I started by reviewing the national “Ready Ad” campaign and Grant Thornton’s brand guidelines so the banners would match the existing system. Then I adapted the approved copy and campaign assets into the standard IAB sizes, keeping headlines, CTAs, and key elements readable at small scales for public sector placements.

I used a clear visual hierarchy so viewers could catch the message quickly. The challenge was to stay fully on brand and still make it feel right for government audiences, which is where my experience with public sector banner ad design helped. I wrapped the project with an organized, on-brand set that Grant Thornton’s internal marketing team could deploy right away.

Results

The ads aligned with Grant Thornton’s national look and dropped smoothly into the Ready Ad campaign. Because the copy was tuned for government, the pieces felt appropriate across the public sector digital spaces. The marketing team was able to deploy the full set quickly because everything followed the brand, used the right dimensions, and was delivered in an organized package. This is how public sector banner ad design supports awareness without sounding like a hard sell.

Lessons Learned

Working inside an established campaign does not have to limit creativity. If the strategy is clear, there is room to tailor tone, spacing, and hierarchy for the audience. Government leaders respond to clarity, not hype. Designing for them means showing you respect the space, the mission, and the brand they already know.