Tag: Creative brief
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ProsimAcuitas
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Visual Brand Identity + Website Process ProsimAcuitas needed a clean start that matched their smart, no noise voice. I led discovery to define message, tone, and must-haves. Then I created a simple logo system, typography rules, and a focused landing page with a clear hierarchy. We applied our brand identity design for professional services approach…
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Aspira Realty
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DIY Marketing Templates | Santa Rosa, CA The Challenge Aspira Realty had a brand — it just wasn’t keeping up with them. As a boutique firm with a growing team, they needed a look that felt polished and intentional, not generic. More importantly, they needed their agents to produce on-brand materials independently, without sending every…
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Cup O’ Joe Brand Strategy
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Brand Concept + Launch Assets Process This concept began with three goals. Look friendly. Scale easily. Launch quickly. We explored naming cues, tone, and visual direction that fit a neighborhood cafe. The system uses bold type, simple shapes, and a warm palette that works small and large. To keep things practical, we built a tight…
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Grant Thornton Public Sector Banner Ads
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Campaign Ad Design Process This assignment promoted Grant Thornton’s Public Sector Practice. I started by reviewing the national “Ready Ad” campaign and Grant Thornton’s brand guidelines so the banners would match the existing system. Then I adapted the approved copy and campaign assets into the standard IAB sizes, keeping headlines, CTAs, and key elements readable…