Category: Campaign + Event Creative
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Improv Show Branding
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Show + Social Promo Process Three improv teams host a free Wednesday show. I created a flexible visual kit for posts and stories, plus a short caption rhythm to keep promos quick. We delivered event branding and social media design templates that leaders could update each week without starting from scratch. Dates, lineups, and ticket…
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Mindul leadership Summit
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Event Identity + Video Process This summit invites leaders to slow down and focus on empathy, so every creative choice can be made to feel centered and clear. We built a soft color palette, clean typography, and generous spacing to keep slides and signage easy to read from a distance. Motion assets were quiet and…
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NASCIO State CIO Survey
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Annual Report + Event Process This project pairs a high-visibility report with a major event, so we developed a theme that works from PDF to the main stage. The layout uses strong headlines, short summaries, and data visuals that are clear without heavy labels. Presentation templates match the report so speakers and sponsors feel aligned.…
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Invitations
Event Collateral Suite Process Different events call for different tones, but the same principles apply. We begin with the essentials: who, what, when, where, and how to RSVP. From there, we match typography and color to the brand and occasion. The result is a set of invitations, save the dates, and reminder graphics that feel…
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Grant Thornton Public Sector Banner Ads
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Campaign Ad Design Process This assignment promoted Grant Thornton’s Public Sector Practice. I started by reviewing the national “Ready Ad” campaign and Grant Thornton’s brand guidelines so the banners would match the existing system. Then I adapted the approved copy and campaign assets into the standard IAB sizes, keeping headlines, CTAs, and key elements readable…
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Tech Innovation Video
Video Series Process We collaborated with program leaders and caseworkers to find stories that show how the tech helps real people. Pre-interviews shaped a script outline for each episode. We kept shots simple and focused on faces, hands, and screens so viewers could follow along without confusion. The production plan covered interviews, b-roll, screen capture,…