Category: Creative Consulting + Brand Empowerment
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Daylit Consulting Visual Identity
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Campaign Ad Design Process Daylit came to me as a new business in Alexandria that wanted to stand out right away. I knew it needed to feel professional enough for government and public sector work, but still warm and human so people would actually reach out. That is where my brand identity design for communications…
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ProsimAcuitas
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Visual Brand Identity + Website Process ProsimAcuitas needed a clean start that matched their smart, no noise voice. I led discovery to define message, tone, and must-haves. Then I created a simple logo system, typography rules, and a focused landing page with a clear hierarchy. We applied our brand identity design for professional services approach…
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Aspira Realty
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DIY Marketing Templates | Santa Rosa, CA The Challenge Aspira Realty had a brand — it just wasn’t keeping up with them. As a boutique firm with a growing team, they needed a look that felt polished and intentional, not generic. More importantly, they needed their agents to produce on-brand materials independently, without sending every…
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CMGT Web
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Strategy First Web Refresh The Challenge CMGT had grown into a mature, established GovCon firm — but their website didn’t show it. The old site was outdated, hard to navigate, and not built with accessibility in mind. In a market where federal clients size you up fast, a site that looks generic or behind the…
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Cup O’ Joe Brand Strategy
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Brand Concept + Launch Assets Process This concept began with three goals. Look friendly. Scale easily. Launch quickly. We explored naming cues, tone, and visual direction that fit a neighborhood cafe. The system uses bold type, simple shapes, and a warm palette that works small and large. To keep things practical, we built a tight…
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Improv Show Branding
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Show + Social Promo Process Three improv teams host a free Wednesday show. I created a flexible visual kit for posts and stories, plus a short caption rhythm to keep promos quick. We delivered event branding and social media design templates that leaders could update each week without starting from scratch. Dates, lineups, and ticket…
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Mindul leadership Summit
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Event Identity + Video Process This summit invites leaders to slow down and focus on empathy, so every creative choice can be made to feel centered and clear. We built a soft color palette, clean typography, and generous spacing to keep slides and signage easy to read from a distance. Motion assets were quiet and…
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Westend Bistro
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Visual Refresh + Collateral Process We began with a walk-through of the dining room during service to see how menus are used in the moment. Guests made choices fast when information was clear, so we focused on hierarchy, legibility, and a color system that guides the eye. The visual refresh included updated typography, spacing rules,…
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Nerd Girl Happy Hour
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Social Series Process AWL wanted a friendly way to share takeaways from monthly meetups. I designed a carousel format with short hooks, one idea per slide, and branded visuals. We applied our LinkedIn carousel design and content strategy to keep reading simple. Start with a hook, teach one point, close with a prompt. The template…
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NASCIO State CIO Survey
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Annual Report + Event Process This project pairs a high-visibility report with a major event, so we developed a theme that works from PDF to the main stage. The layout uses strong headlines, short summaries, and data visuals that are clear without heavy labels. Presentation templates match the report so speakers and sponsors feel aligned.…
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Invitations
Event Collateral Suite Process Different events call for different tones, but the same principles apply. We begin with the essentials: who, what, when, where, and how to RSVP. From there, we match typography and color to the brand and occasion. The result is a set of invitations, save the dates, and reminder graphics that feel…
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NAA Rental Educaton
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Education + Advocacy Piece (NAA) Process We started by mapping the core message in one sentence, then built a script that follows a simple three-part flow. Problem. How it works. Why it helps. The storyboard translated each beat into clean shapes and short movements so narration stays in front. Illustrations were designed to be recognizable…
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Fedheads Podcast
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Event Identity + Video Process We created a clear identity system that works at small sizes, starting with readable cover art and a simple color palette. Episode graphics follow the same grid, so updates are quick each week. We wrote short caption patterns for show notes and social, which makes posting consistent even on busy…
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Illustrated Gifts
Personal Commissions Process Every piece begins with a short conversation. I ask about the person, favorite places, and small details that mean something. From there, I sketch ideas and share a direction for approval. The illustration style is warm and clean, built to print well at different sizes. Final files include print-ready PDFs and web-friendly…
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Grant Thornton Public Sector Banner Ads
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Campaign Ad Design Process This assignment promoted Grant Thornton’s Public Sector Practice. I started by reviewing the national “Ready Ad” campaign and Grant Thornton’s brand guidelines so the banners would match the existing system. Then I adapted the approved copy and campaign assets into the standard IAB sizes, keeping headlines, CTAs, and key elements readable…