Tag: Graphic Design
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Daylit Consulting Visual Identity
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Campaign Ad Design Process Daylit came to me as a new business in Alexandria that wanted to stand out right away. I knew it needed to feel professional enough for government and public sector work, but still warm and human so people would actually reach out. That is where my brand identity design for communications…
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Mindul leadership Summit
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Event Identity + Video Process This summit invites leaders to slow down and focus on empathy, so every creative choice can be made to feel centered and clear. We built a soft color palette, clean typography, and generous spacing to keep slides and signage easy to read from a distance. Motion assets were quiet and…
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Westend Bistro
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Visual Refresh + Collateral Process We began with a walk-through of the dining room during service to see how menus are used in the moment. Guests made choices fast when information was clear, so we focused on hierarchy, legibility, and a color system that guides the eye. The visual refresh included updated typography, spacing rules,…
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NASCIO State CIO Survey
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Annual Report + Event Process This project pairs a high-visibility report with a major event, so we developed a theme that works from PDF to the main stage. The layout uses strong headlines, short summaries, and data visuals that are clear without heavy labels. Presentation templates match the report so speakers and sponsors feel aligned.…
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Invitations
Event Collateral Suite Process Different events call for different tones, but the same principles apply. We begin with the essentials: who, what, when, where, and how to RSVP. From there, we match typography and color to the brand and occasion. The result is a set of invitations, save the dates, and reminder graphics that feel…
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Illustrated Gifts
Personal Commissions Process Every piece begins with a short conversation. I ask about the person, favorite places, and small details that mean something. From there, I sketch ideas and share a direction for approval. The illustration style is warm and clean, built to print well at different sizes. Final files include print-ready PDFs and web-friendly…
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Grant Thornton Public Sector Banner Ads
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Campaign Ad Design Process This assignment promoted Grant Thornton’s Public Sector Practice. I started by reviewing the national “Ready Ad” campaign and Grant Thornton’s brand guidelines so the banners would match the existing system. Then I adapted the approved copy and campaign assets into the standard IAB sizes, keeping headlines, CTAs, and key elements readable…