Nerd Girl Happy Hour

Leadership insights packaged with LinkedIn carousel design and content strategy

The Challenge

A GovCon community event needed a campaign identity that was fun and professional at once. However, that balance is tricky to strike in a traditionally formal space.

The Approach

We created social assets and campaign graphics that made the event feel approachable and exciting. Because the audience was technical professionals, we kept the design smart and clean. In addition, we brought in a sense of personality that made the event feel different.

The Results

The event launched with strong visual presence across social and email. As a result, it attracted a broader audience than previous iterations.