Tag: Typography
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ProsimAcuitas
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Visual Brand Identity + Website Process ProsimAcuitas needed a clean start that matched their smart, no noise voice. I led discovery to define message, tone, and must-haves. Then I created a simple logo system, typography rules, and a focused landing page with a clear hierarchy. We applied our brand identity design for professional services approach…
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Cup O’ Joe Brand Strategy
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Brand Concept + Launch Assets Process This concept began with three goals. Look friendly. Scale easily. Launch quickly. We explored naming cues, tone, and visual direction that fit a neighborhood cafe. The system uses bold type, simple shapes, and a warm palette that works small and large. To keep things practical, we built a tight…
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Nerd Girl Happy Hour
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Social Series Process AWL wanted a friendly way to share takeaways from monthly meetups. I designed a carousel format with short hooks, one idea per slide, and branded visuals. We applied our LinkedIn carousel design and content strategy to keep reading simple. Start with a hook, teach one point, close with a prompt. The template…
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Fedheads Podcast
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Event Identity + Video Process We created a clear identity system that works at small sizes, starting with readable cover art and a simple color palette. Episode graphics follow the same grid, so updates are quick each week. We wrote short caption patterns for show notes and social, which makes posting consistent even on busy…