Category: Graphic + Multimedia Design
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Daylit Consulting Visual Identity
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Campaign Ad Design Process Daylit came to me as a new business in Alexandria that wanted to stand out right away. I knew it needed to feel professional enough for government and public sector work, but still warm and human so people would actually reach out. That is where my brand identity design for communications…
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Aspira Realty
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DIY Marketing Templates | Santa Rosa, CA The Challenge Aspira Realty had a brand — it just wasn’t keeping up with them. As a boutique firm with a growing team, they needed a look that felt polished and intentional, not generic. More importantly, they needed their agents to produce on-brand materials independently, without sending every…
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Cup O’ Joe Brand Strategy
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Brand Concept + Launch Assets Process This concept began with three goals. Look friendly. Scale easily. Launch quickly. We explored naming cues, tone, and visual direction that fit a neighborhood cafe. The system uses bold type, simple shapes, and a warm palette that works small and large. To keep things practical, we built a tight…
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Westend Bistro
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Visual Refresh + Collateral Process We began with a walk-through of the dining room during service to see how menus are used in the moment. Guests made choices fast when information was clear, so we focused on hierarchy, legibility, and a color system that guides the eye. The visual refresh included updated typography, spacing rules,…
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Nerd Girl Happy Hour
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Social Series Process AWL wanted a friendly way to share takeaways from monthly meetups. I designed a carousel format with short hooks, one idea per slide, and branded visuals. We applied our LinkedIn carousel design and content strategy to keep reading simple. Start with a hook, teach one point, close with a prompt. The template…
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NASCIO State CIO Survey
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Annual Report + Event Process This project pairs a high-visibility report with a major event, so we developed a theme that works from PDF to the main stage. The layout uses strong headlines, short summaries, and data visuals that are clear without heavy labels. Presentation templates match the report so speakers and sponsors feel aligned.…
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NAA Rental Educaton
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Education + Advocacy Piece (NAA) Process We started by mapping the core message in one sentence, then built a script that follows a simple three-part flow. Problem. How it works. Why it helps. The storyboard translated each beat into clean shapes and short movements so narration stays in front. Illustrations were designed to be recognizable…
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Fedheads Podcast
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Event Identity + Video Process We created a clear identity system that works at small sizes, starting with readable cover art and a simple color palette. Episode graphics follow the same grid, so updates are quick each week. We wrote short caption patterns for show notes and social, which makes posting consistent even on busy…
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Illustrated Gifts
Personal Commissions Process Every piece begins with a short conversation. I ask about the person, favorite places, and small details that mean something. From there, I sketch ideas and share a direction for approval. The illustration style is warm and clean, built to print well at different sizes. Final files include print-ready PDFs and web-friendly…
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Tech Innovation Video
Video Series Process We collaborated with program leaders and caseworkers to find stories that show how the tech helps real people. Pre-interviews shaped a script outline for each episode. We kept shots simple and focused on faces, hands, and screens so viewers could follow along without confusion. The production plan covered interviews, b-roll, screen capture,…