westend bistro
An elegant refresh with hospitality branding and menu design
The Challenge
Westend Bistro needed visuals that reflected the warmth and quality of their food and atmosphere. However, their existing materials felt generic. Therefore, they wanted a brand refresh.
The Approach
We developed brand strategy and a cohesive design system. Because the restaurant’s personality was warm and upscale-casual, we built that into every element.
We designed menus, signage, and digital touchpoints. Moreover, everything was built to be easily updated as the menu and offerings changed.
The Results
Westend Bistro launched with a refreshed identity that felt true to the experience. As a result, their materials finally matched the quality guests expected when they walked in.
Internal links
- Explore Comprehensive Multimedia Design for menu systems and print production.
- Add a launch rhythm with Campaign + Event Creative.
- Related work: Cup o’ Joe.
External links
- Research on scannability and hierarchy from Nielsen Norman Group.