Grant Thornton Public Sector Banner Ads
Making national creative feel right for government audiences
The Challenge
Grant Thornton needed digital banner ads for their Public Sector practice. Because the campaign targeted government decision-makers, the ads had to be on-brand, compliant, and credible.
The Approach
We designed a full set of assets for a major government-focused media campaign. First, we aligned with the Grant Thornton brand standards. Then, we developed sizes and formats for multiple placements.
Because performance mattered, we kept the messaging clear and the calls to action direct. As a result, each ad communicated the value proposition immediately.
The Results
The campaign launched across targeted government media outlets. As a result, Grant Thornton Public Sector had a polished digital presence in front of the right audience.
Internal links
- Creative + Brand Strategy https://gloriafunes.com/creative-consulting/
- Campaign + Event Creative https://gloriafunes.com/campaigns-and-events/
- Case Studies https://gloriafunes.com/case-studies/
- NASCIO State CIO Survey (related public-sector style work) https://gloriafunes.com/nascio-state-cio-survey/
External links
- Banner ad and sizes information found at iab.com