Nerd Girl Happy Hour

Social Series

Process

AWL wanted a friendly way to share takeaways from monthly meetups. I designed a carousel format with short hooks, one idea per slide, and branded visuals. We applied our LinkedIn carousel design and content strategy to keep reading simple. Start with a hook, teach one point, close with a prompt. The template makes it easy to repeat without heavy production.

We also built a posting cadence. Publish the carousel midweek, then share a single quote slide the next day. Save collections, drive return visits, and give the team evergreen content to reshare.

Results

The series clarified the value of the meetups and grew interest in the program. Saves and shares increased because each post teaches one thing clearly. This is what good social design and content strategy can do.

Lessons Learned

Teach one idea at a time. Short, clear posts travel further and are easier to maintain week after week. And, know your client.