Category: Industry: Small Business Design
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Daylit Consulting Visual Identity
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Campaign Ad Design Process Daylit came to me as a new business in Alexandria that wanted to stand out right away. I knew it needed to feel professional enough for government and public sector work, but still warm and human so people would actually reach out. That is where my brand identity design for communications…
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ProsimAcuitas
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Visual Brand Identity + Website Process ProsimAcuitas needed a clean start that matched their smart, no noise voice. I led discovery to define message, tone, and must-haves. Then I created a simple logo system, typography rules, and a focused landing page with a clear hierarchy. We applied our brand identity design for professional services approach…
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CMGT Web
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Strategy First Web Refresh The Challenge CMGT had grown into a mature, established GovCon firm — but their website didn’t show it. The old site was outdated, hard to navigate, and not built with accessibility in mind. In a market where federal clients size you up fast, a site that looks generic or behind the…
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Cup O’ Joe Brand Strategy
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Brand Concept + Launch Assets Process This concept began with three goals. Look friendly. Scale easily. Launch quickly. We explored naming cues, tone, and visual direction that fit a neighborhood cafe. The system uses bold type, simple shapes, and a warm palette that works small and large. To keep things practical, we built a tight…