Category: Industry: Restaurant Design
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Cup O’ Joe Brand Strategy
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Brand Concept + Launch Assets Process This concept began with three goals. Look friendly. Scale easily. Launch quickly. We explored naming cues, tone, and visual direction that fit a neighborhood cafe. The system uses bold type, simple shapes, and a warm palette that works small and large. To keep things practical, we built a tight…
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Westend Bistro
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Visual Refresh + Collateral Process We began with a walk-through of the dining room during service to see how menus are used in the moment. Guests made choices fast when information was clear, so we focused on hierarchy, legibility, and a color system that guides the eye. The visual refresh included updated typography, spacing rules,…