Tag: Visual refresh plans
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ProsimAcuitas
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Visual Brand Identity + Website Process ProsimAcuitas needed a clean start that matched their smart, no noise voice. I led discovery to define message, tone, and must-haves. Then I created a simple logo system, typography rules, and a focused landing page with a clear hierarchy. We applied our brand identity design for professional services approach…
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Aspira Realty
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DIY Marketing Templates | Santa Rosa, CA The Challenge Aspira Realty had a brand — it just wasn’t keeping up with them. As a boutique firm with a growing team, they needed a look that felt polished and intentional, not generic. More importantly, they needed their agents to produce on-brand materials independently, without sending every…
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CMGT Web
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Strategy First Web Refresh The Challenge CMGT had grown into a mature, established GovCon firm — but their website didn’t show it. The old site was outdated, hard to navigate, and not built with accessibility in mind. In a market where federal clients size you up fast, a site that looks generic or behind the…
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Cup O’ Joe Brand Strategy
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Brand Concept + Launch Assets Process This concept began with three goals. Look friendly. Scale easily. Launch quickly. We explored naming cues, tone, and visual direction that fit a neighborhood cafe. The system uses bold type, simple shapes, and a warm palette that works small and large. To keep things practical, we built a tight…
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Mindul leadership Summit
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Event Identity + Video Process This summit invites leaders to slow down and focus on empathy, so every creative choice can be made to feel centered and clear. We built a soft color palette, clean typography, and generous spacing to keep slides and signage easy to read from a distance. Motion assets were quiet and…
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Westend Bistro
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Visual Refresh + Collateral Process We began with a walk-through of the dining room during service to see how menus are used in the moment. Guests made choices fast when information was clear, so we focused on hierarchy, legibility, and a color system that guides the eye. The visual refresh included updated typography, spacing rules,…
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Invitations
Event Collateral Suite Process Different events call for different tones, but the same principles apply. We begin with the essentials: who, what, when, where, and how to RSVP. From there, we match typography and color to the brand and occasion. The result is a set of invitations, save the dates, and reminder graphics that feel…
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Fedheads Podcast
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Event Identity + Video Process We created a clear identity system that works at small sizes, starting with readable cover art and a simple color palette. Episode graphics follow the same grid, so updates are quick each week. We wrote short caption patterns for show notes and social, which makes posting consistent even on busy…